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“I often say: I am a storyteller—because every design and every frame carries a narrative”

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Foong Yi’s Portfolio

I am a graduate of Editing and Publishing from Nanjing University, where my interest in storytelling and communication first took shape.

Creative, enthusiastic, and naturally outgoing, I thrive in dynamic environments and communicate with clarity and impact—turning ideas into stories that connect with audiences.

About Me

Digital Marketing & Social Media | Facebook · Instagram · Xiaohongshu · WeChat

I believe great marketing starts with a clear story

As a marketing executive, I have worked across Chinese and global social platforms, turning ideas into content through strategy, design, and video.
From planning posts to analyzing performance, I enjoy the full creative process behind digital campaigns.

I am seeking a Digital Marketing / Marketing Executive role, where storytelling and strategy come together

Contact Me

— and I’m excited to bring ideas to life that not only engage audiences but also leave them wanting to know more.

Beyond Marketing — What I Do

From digital campaigns to website design, video production, and content creation.

Layout Design

Designed and produced PPTs, brochures, and promotional posters, ensuring cohesive brand messaging and visual impact.

Content Creation

Managed content and community engagement across key social platforms.

Videography

Executed end-to-end video production, including filming and editing, for promotional content across various digital platforms.

Web Design

Website design with WordPress & Dreamweaver for user-friendly, engaging sites

Working Process

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Work Experience

Growing from Social Media to Digital Marketing

Social Media Operator
WLKK Enterprise

2022.6- 2022.11

Responsible for managing social media pages such as Facebook, Instagram, WhatsApp, etc., promptly responding to customer inquiries, and handling content writing, editing, and posting. Conduct product photography and utilize AI and Photoshop software for post-production editing. Design and layout of menus to enhance visual appeal and readability. Plan and execute product promotions to attract new customers.

Marketing Executive
WeRfamily (Educational Support Services)

2023.11-Current

Managed daily content operations across multiple platforms including Xiaohongshu, WeChat Channels, WeChat Official Account, Facebook, and Instagram, covering content planning, creation, publishing, and community engagement. Conducted platform performance analysis to evaluate content effectiveness and optimize marketing strategies. Designed marketing materials such as PPT presentations, brochures, and promotional posters while maintaining consistent brand messaging and visual identity. Executed end-to-end video production, from filming to editing, for promotional content across digital platforms.

Social Media Operator Intern
Jiangsu Phoenix Vocational Education Books Ltd. ,China

2022.11-2023.2

Responsible for collecting and organizing relevant information, seizing fresh and trending topics, and demonstrating creative writing skills. Independently plan and write content. Manage daily operations on new media platforms such as WeChat Official Accounts and video platforms. Assist in daily filming and post-production video editing tasks.

Chinese Language Teacher
Berries World of Learning School, Singapore

2023.3-2023.10

Ensured thorough lesson preparation for effective lesson delivery and conducted regular revision sessions to support students’ word recognition and overall readiness—physically, mentally, and emotionally—for examinations and tests. Maintained consistent communication with parents to update them on students’ learning progress. Marked assignments and homework with diligence and care, and conducted regular workbook and file checks to ensure effective revision at home.